An Analysis on the 100th Year Tv Commercial of Coca-Cola...

AN ANALYSIS ON THE 100TH YEAR TV COMMERCIAL OF COCA-COLA AND ITS EFFECTS ON CONSUMER’S BUYING BEHAVIOR ACKNOWLEDGEMENT First of all we would like to show our gratefulness to the ALMIGHTY GOD who gives us the knowledge and strength to accomplish this research. To him we prayed sincerely that this research will have a positive result and will benefit anyone that will be able to read this. Second are the people who helped us to finish this Market Research especially to our parents who have always been there all the way supporting us morally and financially. Also, to each member of the group for their time, effort, cooperation and patience in doing this research. Without them this research wouldn’t be possible. And last but not the†¦show more content†¦They produced numerous commercials simultaneously which makes the consumers confused. And with regards to the product’s popularity they rarely reach the rural areas in the Philippines with their TV commercials. II. BACKGROUND OF THE STUDY In our world today, advertising is very powerful in making people aware of products or services available in the market. There are a lot of ways to advertise products or services but the most well-known and frequently used is the tri media which is basically composed of television, radio, and newspapers and magazines. But in this study, the researchers decided to focus on television commercials because in their opinion out of all the tri media, television is still the most useful and it is the best way to inform people aware of your product or service especially here in the Philippines because Filipinos loves watching television that s why the researchers believe that almost everyone is familiar with Coca-Cola s 100th year TV commercials. The researchers have decided to move forward with this study because they know that Coca-Cola is one of the most popular brand of beverage in the Philippines. Every individual is familiar with Coke and mostly are fond of drinking soft drinks. Particularly in the kind of weather our country has, people are purchasing soft drinks to satisfy their thirst because of the hot weather and Coca-Cola has beenShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 Pagesand Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or for worse, and these we have captured to add to learning insights. After so many years of investigating mistakes, and more recently successes also, it might seem a challenge to keep these new editions fresh and interesting. The joy of the chase has made this an intriguing endeavorRead MoreBrand Building Blocks96400 Words   |  386 Pagescenter stage, driven by the power of strong retailers, value-sensitive customers, reduced category growth, and overcapacity (often caused by new entrants and by old competitors hanging on, sometimes via bankruptcy). Retailers have become stronger year by year, and they have used that strength to put pressure on prices. Whereas a decade ago, the manufacturer largely controlled information, retailers are now collecting vast amounts of information and developing models to use it. As a result, there isRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic and marketing analysis 2 Marketing auditing and the analysis of capability 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Learning objectives Introduction Reviewing marketing effectiveness The role of SWOT analysis Competitive advantage and the value chain Conducting effective audits Summary 3 Segmental, productivity and ratio analysis 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 Learning objectives Introduction The clarification of cost categories Marketing cost analysis: aims and methods An illustration